
CES Daily - Day Two Edition
"Massage chairs may become a household necessity!"
In the postwar era, the three sacred treasures of the American home (television, refrigerator, and washing machine) were once a symbol of affluence, just as they were in Japan, and a coveted commodity in the average American home. Today, they are common in every home and have become indispensable household items. It has been 40 years since U.S. Jaclean. Inc. introduced the massage chair to the U.S., but in Japan, massage chairs had been sold as health equipment in the electronics department long before that. In the U.S., we started by importing massage chairs from Japan and introducing them at events. At first many people looked at us strangely, and some even teasingly tried them out. However, as we continued our demonstrations, people began to appreciate the quality of the product. However, massage chairs were not well known as a household product, and when it came time to buy one, people were reluctant, making business difficult. For the first few years, it was good enough to sell one or two chairs at exhibitions, and the days of unprofitability continued.




